DB5105 四川省（泸州市）地方标准 DB5105/T75—2024 网络直播营销管理规范 Specificationformarketingmanagementoflivestreaming 泸州市市场监督管理局发布ICS03.100.20 CCSA12 2024-08-20发布 2024-10-01实施 DB5105/T75—2024 I目  次 前  言....................................................................................................................................................................II 1范围.......................................................................................................................................................................1 2规范性引用文件..................................................................................................................................................1 3术语和定义..........................................................................................................................................................1 4基本要求...............................................................................................................................................................2 5主体管理...............................................................................................................................................................2 5.1网络直播间运营者.......................................................................................................................................2 5.2网络直播营销人员.......................................................................................................................................3 5.3网络直播营销人员服务机构......................................................................................................................5 5.4商家................................................................................................................................................................5 6营销活动管理......................................................................................................................................................6 6.1基本要求.......................................................................................................................................................6 6.2商品或服务管理...........................................................................................................................................6 6.3地方特色宣传推广.......................................................................................................................................7 6.4广告标识规范...............................................................................................................................................7 6.5消费者权益保护...........................................................................................................................................8 6.6数据信息的保护...........................................................................................................................................8 6.7知识产权保护...............................................................................................................................................8 6.8售后服务.......................................................................................................................................................8 7平台管理...............................................................................................................................................................8 7.1许可资质要求...............................................................................................................................................9 7.2运行保障.......................................................................................................................................................9 7.3信息公示.......................................................................................................................................................9 7.4网络生态.......................................................................................................................................................9 7.5身份核验....................................