论文标题

通过挖掘和评估媒体覆盖范围数据来自动对公司的ESG评估:NLP方法和工具

Automatic ESG Assessment of Companies by Mining and Evaluating Media Coverage Data: NLP Approach and Tool

论文作者

Fischbach, Jannik, Adam, Max, Dzhagatspanyan, Victor, Mendez, Daniel, Frattini, Julian, Kosenkov, Oleksandr, Elahidoost, Parisa

论文摘要

背景:可持续的公司行为越来越受社会的评价,并影响了公司声誉和客户信任。因此,公司定期发布可持续性报告,以阐明其对环境,社会和治理(ESG)因素的影响。问题:可持续性报告是由公司本身撰写的,因此被认为是公司控制的来源。相反,研究表明,非公司渠道(例如媒体覆盖范围)代表了ESG透明度的主要驱动力。但是,分析有关ESG因素的媒体报道的范围是具有挑战性的,因为(1)(1)已发表的新闻文章的数量每天增长,(2)媒体报道数据不一定处理与ESG相关的话题,这意味着必须仔细地过滤它,并且(3)大多数媒体覆盖率数据是非结构化的。研究目标:我们旨在自动从文本媒体反应中提取ESG相关信息,以计算给定公司的ESG分数。我们的目标是降低ESG数据收集的成本,并向公众提供ESG信息。贡献:我们的贡献是三个方面:首先,我们出版了432,411个新闻头条的语料库,被注释为环境,治理 - 与社会相关或ESG-IRRELERVANT。其次,我们介绍了工具支持的方法,称为ESG-Miner,能够自动分析和评估公司ESG绩效的头条新闻。第三,我们在实验中证明了方法的可行性,并将ESG-Miner应用于3000个手动标记的头条新闻。我们的方法正确地处理了96.7%的头条新闻,并在检测与环境相关的头条新闻及其正确的情感方面表现出色。我们鼓励研究人员和从业人员在https://www.esg-miner.com上使用ESG-Miner。

Context: Sustainable corporate behavior is increasingly valued by society and impacts corporate reputation and customer trust. Hence, companies regularly publish sustainability reports to shed light on their impact on environmental, social, and governance (ESG) factors. Problem: Sustainability reports are written by companies themselves and are therefore considered a company-controlled source. Contrary, studies reveal that non-corporate channels (e.g., media coverage) represent the main driver for ESG transparency. However, analysing media coverage regarding ESG factors is challenging since (1) the amount of published news articles grows daily, (2) media coverage data does not necessarily deal with an ESG-relevant topic, meaning that it must be carefully filtered, and (3) the majority of media coverage data is unstructured. Research Goal: We aim to extract ESG-relevant information from textual media reactions automatically to calculate an ESG score for a given company. Our goal is to reduce the cost of ESG data collection and make ESG information available to the general public. Contribution: Our contributions are three-fold: First, we publish a corpus of 432,411 news headlines annotated as being environmental-, governance-, social-related, or ESG-irrelevant. Second, we present our tool-supported approach called ESG-Miner capable of analyzing and evaluating headlines on corporate ESG-performance automatically. Third, we demonstrate the feasibility of our approach in an experiment and apply the ESG-Miner on 3000 manually labeled headlines. Our approach processes 96.7 % of the headlines correctly and shows a great performance in detecting environmental-related headlines along with their correct sentiment. We encourage fellow researchers and practitioners to use the ESG-Miner at https://www.esg-miner.com.

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