论文标题
社会声誉机制的调查：有人告诉我我可以信任你
Survey on social reputation mechanisms: Someone told me I can trust you
论文作者
论文摘要
如今，大多数业务和社交互动已经转移到互联网上，突出了建立在线信任的相关性。获得信任度量的一种方法是通过信誉机制，该机制记录了自己过去的绩效和相互作用以产生声誉价值。我们观察到，许多现有的声誉机制与实际的社会现象具有相似之处。我们称这种机制为“社会声誉机制”。本文的目的是讨论几种社会现象，并将其映射到各种范围的现有社会声誉机制。首先，我们专注于个人范围中的声誉机制，在该机制中，每个人都对自己的声誉负责。主观声誉值可以以建议形式传达给不同的实体。其次，我们讨论了熟人范围中的社会声誉机制，在那里，一个人的声誉可以通过凭证或邀请网络绑定到另一个人。最后，我们介绍了邻里范围中现有的社会声誉机制。在这样的系统中，一个人的声誉可能会受到其附近或社会群体中他人的行为的严重影响。
Nowadays, most business and social interactions have moved to the internet, highlighting the relevance of creating online trust. One way to obtain a measure of trust is through reputation mechanisms, which record one's past performance and interactions to generate a reputational value. We observe that numerous existing reputation mechanisms share similarities with actual social phenomena; we call such mechanisms 'social reputation mechanisms'. The aim of this paper is to discuss several social phenomena and map these to existing social reputation mechanisms in a variety of scopes. First, we focus on reputation mechanisms in the individual scope, in which everyone is responsible for their own reputation. Subjective reputational values may be communicated to different entities in the form of recommendations. Secondly, we discuss social reputation mechanisms in the acquaintances scope, where one's reputation can be tied to another through vouching or invite-only networks. Finally, we present existing social reputation mechanisms in the neighbourhood scope. In such systems, one's reputation can heavily be affected by the behaviour of others in their neighbourhood or social group.
