论文标题

LineArtV中2D广告位置的框架

Framework for 2D Ad placements in LinearTV

论文作者

Bhargavi, Divya, Sindwani, Karan, Gholami, Sia

论文摘要

虚拟产品放置(VPP)是将品牌对象放置在电影或电视节目场景中的广告技术。这种类型的广告为品牌提供了能够吸引消费者的能力,而不会在商业上突破中断观看体验,因为这些产品在后台或道具中都可以看到。尽管这是一个十亿美元的行业,但目前在生产阶段执行广告渲染技术,可以在VFX艺术家的帮助下或通过半自动化解决方案手动执行。在本文中,我们演示了一个完全自动化的框架,以数字化将2D广告放置在使用带有小型相机运动的单视摄像头捕获的线性电视烹饪节目中。该框架无需访问完整的视频或制作摄像头配置,就执行以下任务(i)识别用于二维广告位置的空白(ii)厨房场景理解(III)遮挡处理(IV)环境照明和(v)广告跟踪。

Virtual Product placement(VPP) is the advertising technique of digitally placing a branded object into the scene of a movie or TV show. This type of advertising provides the ability for brands to reach consumers without interrupting the viewing experience with a commercial break, as the products are seen in the background or as props. Despite this being a billion-dollar industry, ad rendering technique is currently executed at post production stage, manually either with the help of VFx artists or through semi-automated solutions. In this paper, we demonstrate a fully automated framework to digitally place 2-D ads in linear TV cooking shows captured using single-view camera with small camera movements. Without access to full video or production camera configuration, this framework performs the following tasks (i) identifying empty space for 2-D ad placement (ii) kitchen scene understanding (iii) occlusion handling (iv) ambient lighting and (v) ad tracking.

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