论文标题
超充流期的3堂课
3 Lessons from Hyperinflationary Periods
论文作者
论文摘要
对于公司，客户，员工和社会而言，通货膨胀是痛苦的。但是，仔细研究过度通货膨胀的时期指向企业可以适应的方式。特别是，公司需要考虑如何定期和廉价地更换价格，因为恒定价格的变化最终可能非常非常昂贵。他们应该考虑如何将这些价格变动传达给客户。从长远来看，提供清晰度和可预测性可以提高消费者的信任并帮助公司。
Inflation is painful, for firms, customers, employees, and society. But careful study of periods of hyperinflation point to ways that firms can adapt. In particular, companies need to think about how to change prices regularly and cheaply, because constant price changes can ultimately be very, very expensive. And they should consider how to communicate those price changes to customers. Providing clarity and predictability can increase consumer trust and help firms in the long run.
