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Face manipulation technology is advancing very rapidly, and new methods are being proposed day by day. The aim of this work is to propose a deepfake detector that can cope with the wide variety of manipulation methods and scenarios encountered in the real world. Our key insight is that each person has specific characteristics that a synthetic generator likely cannot reproduce. Accordingly, we extract audio-visual features which characterize the identity of a person, and use them to create a person-of-interest (POI) deepfake detector. We leverage a contrastive learning paradigm to learn the moving-face and audio segment embeddings that are most discriminative for each identity. As a result, when the video and/or audio of a person is manipulated, its representation in the embedding space becomes inconsistent with the real identity, allowing reliable detection. Training is carried out exclusively on real talking-face video; thus, the detector does not depend on any specific manipulation method and yields the highest generalization ability. In addition, our method can detect both single-modality (audio-only, video-only) and multi-modality (audio-video) attacks, and is robust to low-quality or corrupted videos. Experiments on a wide variety of datasets confirm that our method ensures a SOTA performance, especially on low quality videos. Code is publicly available on-line at https://github.com/grip-unina/poi-forensics.