论文标题
活跃用户的不公平性和利益兴趣的偏见
The Unfairness of Active Users and Popularity Bias in Point-of-Interest Recommendation
论文作者
论文摘要
利益点(POI)推荐系统为用户提供个性化建议,并帮助企业吸引潜在客户。尽管他们取得了成功,但最近的研究表明,数据偏差可能会影响高度数据驱动的建议,从而导致不同利益相关者(主要是消费者(用户)和提供者(项目))的不公平结果。大多数现有与公平相关的研究工作在推荐系统中的研究工作单独处理用户公平和项目公平问题,无视RS在双面市场中起作用。本文研究了(i)活跃用户的不公平性之间的相互作用,(ii)流行项目的不公平性,以及(iii)推荐的准确性(个性化)作为我们研究三角形的三个角度。我们将用户分为有利的和处于弱势级别的水平,以根据其活动水平来衡量用户的公平性。对于项目公平性,我们将项目分为短头,中尾和长尾组,并研究这些项目组的曝光率为TOUP-K推荐用户列表。在两个公开可用的POI建议数据集(Gowalla和Yelp)上通常用于POI建议的八种不同推荐模型的实验验证(例如,上下文,CF),表明大多数良性良好的模型严重遭受了受欢迎程度偏见的不公平性偏见(Provider Inderaiments)。此外,我们的研究表明,大多数推荐模型无法满足消费者和生产者的公平性,这表明这些变量之间的权衡可能是由于数据中的自然偏见。我们选择POI建议作为我们的测试场景;但是,洞察力应在其他域上毫无疑问地扩展。
Point-of-Interest (POI) recommender systems provide personalized recommendations to users and help businesses attract potential customers. Despite their success, recent studies suggest that highly data-driven recommendations could be impacted by data biases, resulting in unfair outcomes for different stakeholders, mainly consumers (users) and providers (items). Most existing fairness-related research works in recommender systems treat user fairness and item fairness issues individually, disregarding that RS work in a two-sided marketplace. This paper studies the interplay between (i) the unfairness of active users, (ii) the unfairness of popular items, and (iii) the accuracy (personalization) of recommendation as three angles of our study triangle. We group users into advantaged and disadvantaged levels to measure user fairness based on their activity level. For item fairness, we divide items into short-head, mid-tail, and long-tail groups and study the exposure of these item groups into the top-k recommendation list of users. Experimental validation of eight different recommendation models commonly used for POI recommendation (e.g., contextual, CF) on two publicly available POI recommendation datasets, Gowalla and Yelp, indicate that most well-performing models suffer seriously from the unfairness of popularity bias (provider unfairness). Furthermore, our study shows that most recommendation models cannot satisfy both consumer and producer fairness, indicating a trade-off between these variables possibly due to natural biases in data. We choose the POI recommendation as our test scenario; however, the insights should be trivially extendable on other domains.