论文标题

为政府机构危机沟通设计社交媒体分析仪表板

Designing a Social Media Analytics Dashboard for Government Agency Crisis Communications

论文作者

Basyurt, Ali Sercan, Marx, Julian, Stieglitz, Stefan, Mirbabaie, Milad

论文摘要

社交媒体已成为提取有关社会危机的数据的宝贵来源,并成为传播官方信息的重要渠道。在危机时期,政府机构越来越多地转向社交媒体将其用作喉舌。但是,通过社交媒体分析获得情报仍然是政府机构的挑战,例如由于缺乏培训和工具。为了减轻这一缺点,政府机构需要工具来支持它们以分析公共利益的社交媒体数据。本文提出了一种设计科学研究方法,该方法指导了区域政府机构的社交媒体分析仪表板的开发。报道了研讨会的初步结果和第一原型的最终设计。可以将用户友好且响应迅速的响应设计确定为要求,并显示区域讨论统计,情感和新兴主题的信息。

Social media have become a valuable source for extracting data about societal crises and an important outlet to disseminate official information. Government agencies are increasingly turning to social media to use it as a mouthpiece in times of crisis. Gaining intelligence through social media analytics, however, remains a challenge for government agencies, e.g. due to a lack of training and instruments. To mitigate this shortcoming, government agencies need tools that support them in analysing social media data for the public good. This paper presents a design science research approach that guides the development of a social media analytics dashboard for a regional government agency. Preliminary results from a workshop and the resulting design of a first prototype are reported. A user-friendly and responsive design that is secure, flexible, and quick in use could identified as requirements, as well as information display of regional discussion statistics, sentiment, and emerging topics.

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