论文标题
谁要观看下一步:两侧互动网络进行实时广播推荐
Who to Watch Next: Two-side Interactive Networks for Live Broadcast Recommendation
论文作者
论文摘要
如今,现场广播业务的普遍存在,一种新型的推荐服务(称为实时广播推荐)被广泛用于许多移动电子商务应用程序中。与经典项目的建议不同,实时广播建议是自动推荐用户锚点,而不是考虑三重对象之间的交互(即用户,锚点,项目),而不是用户和项目之间的二进制互动。现有基于二进制对象的方法,从早期矩阵分解到最近出现的深度学习,通过映射预先存在的特征来获取对象的嵌入。直接应用这些技术将导致有限的性能,因为它们未能在三重对象之间编码协作信号。在本文中,我们提出了一个新颖的两侧交互式网络(双胞胎),以进行实时广播推荐。为了完全使用用户和锚侧的静态和动态信息,我们将基于产品的神经网络与经常性神经网络相结合,以了解每个对象的嵌入。此外,双胞胎不是直接测量相似性,而是通过对用户的浏览历史记录与锚定历史记录之间的交互模型进行建模,以明确的方式有效地将协作效果注入嵌入过程中。此外,我们设计了一种新颖的共归结技术,可以有效地在大规模的历史记录中选择关键项目。与代表性方法相比,对实际大规模数据的离线实验表明,所提出的双胞胎的出色表现。在Diantao应用程序上的在线实验的进一步结果表明,双胞胎在ACTR公制上的平均性能提高约为8%,UCTR度量为3%,UCVR Metric的平均性能提高了3%。
With the prevalence of live broadcast business nowadays, a new type of recommendation service, called live broadcast recommendation, is widely used in many mobile e-commerce Apps. Different from classical item recommendation, live broadcast recommendation is to automatically recommend user anchors instead of items considering the interactions among triple-objects (i.e., users, anchors, items) rather than binary interactions between users and items. Existing methods based on binary objects, ranging from early matrix factorization to recently emerged deep learning, obtain objects' embeddings by mapping from pre-existing features. Directly applying these techniques would lead to limited performance, as they are failing to encode collaborative signals among triple-objects. In this paper, we propose a novel TWo-side Interactive NetworkS (TWINS) for live broadcast recommendation. In order to fully use both static and dynamic information on user and anchor sides, we combine a product-based neural network with a recurrent neural network to learn the embedding of each object. In addition, instead of directly measuring the similarity, TWINS effectively injects the collaborative effects into the embedding process in an explicit manner by modeling interactive patterns between the user's browsing history and the anchor's broadcast history in both item and anchor aspects. Furthermore, we design a novel co-retrieval technique to select key items among massive historic records efficiently. Offline experiments on real large-scale data show the superior performance of the proposed TWINS, compared to representative methods; and further results of online experiments on Diantao App show that TWINS gains average performance improvement of around 8% on ACTR metric, 3% on UCTR metric, 3.5% on UCVR metric.