论文标题
视觉标识设计设计的种间协作:案例研究
Interspecies Collaboration in the Design of Visual Identity: A Case Study
论文作者
论文摘要
设计通常取决于人类的创造力,但是过去十年来,该领域的工具箱扩展到人工智能(AI)及其相邻方法,为混合,算法创作提供了空间。本文旨在证实在视觉认同的积极共同创建中,描述了对机器人技术卓越卓越卓越中心(CRTA)的案例研究,该案例在2021年6月在Zagreb大学的内部开放了750 M2。该中心的视觉身份包括三个单独设计的元素,每个元素都代表了人类关系,并嵌入了机构的徽标中。首先,字母“ C”(来自CRTA的首字母缩写词)是使用高斯混合模型(GMM)创建的(X,Y)坐标,即CRTA的旗舰创新神经外科机器人Ronna(由人类操作员手工辅助)产生。字母“ C”的第二个形状是通过使用相同的(x,y)坐标作为馈送到神经网络的输入来创建的,该输入是在小说AI生成的版式中输出字母的。为该任务选择了一个带有两个隐藏层的基本馈电后传播神经网络。最终和第三个设计元素是Ronna进行脑活检时的轨迹。由于CRTA体现了机器人研究的最新场所,因此使用“种间种间”方法来强调人类机器人协作的重要性,这是新开放的中心的核心,这说明了人类与技术可能具有的互惠和友善关系的潜力。
Design usually relies on human ingenuity, but the past decade has seen the field's toolbox expanding to Artificial Intelligence (AI) and its adjacent methods, making room for hybrid, algorithmic creations. This article aims to substantiate the concept of interspecies collaboration - that of natural and artificial intelligence - in the active co-creation of a visual identity, describing a case study of the Regional Center of Excellence for Robotic Technology (CRTA) which opened on 750 m2 in June 2021 within the University of Zagreb. The visual identity of the Center comprises three separately devised elements, each representative of the human-AI relationship and embedded in the institution's logo. Firstly, the letter "C" (from the CRTA acronym) was created using a Gaussian Mixture Model (GMM) applied to (x, y) coordinates that the neurosurgical robot RONNA, CRTA's flagship innovation, generated when hand-guided by a human operator. The second shape of the letter "C" was created by using the same (x, y) coordinates as inputs fed to a neural network whose goal was to output letters in a novel, AI-generated typography. A basic feedforward back-propagating neural network with two hidden layers was chosen for the task. The final and third design element was a trajectory the robot RONNA makes when performing a brain biopsy. As CRTA embodies a state-of-the-art venue for robotics research, the 'interspecies' approach was used to accentuate the importance of human-robot collaboration which is at the core of the newly opened Center, illustrating the potential of reciprocal and amicable relationship that humans could have with technology.