论文标题
SEO对大学网站排名的影响分析
An Analysis of the Impact of SEO on University Website Ranking
论文作者
论文摘要
如今，学术界已经考虑了大学中的排名系统，世界大学之间有激烈的竞争以获得更高的等级。同时，大学网站的排名也引起了人们的关注，网络测量研究中心每年两次宣布大学网站的排名。检查大学排名指标和大学的网络测量等级表明，其中一些指标直接或间接地相互影响。另一方面，对网络测量指标的初步研究表明，某些搜索引擎优化（SEO）指标可能会影响网络测量等级。这项研究的目的是展示SEO指标可以影响大学网站等级的程度。为此，在使用各种工具提取了提取的大学的显着SEO指标的38点之后，进行了数据分析，并在数据上应用关联规则。研究结果表明，某些SEO指标，例如反向链接，Alexa等级和页面等级的数量对大学的网站等级有直接而重大的影响，在这方面，提取了有趣的规则。
Today, ranking systems in universities have been considered by the academic community, and there is a tight competition between world universities to achieve higher ranks. In the meantime, the ranking of university websites is also in the spotlight, and the Webometric research center announces the ranks of university websites twice a year. Examining university rankings indicators and the Webometric ranks of the university indicates that some of these indicators, directly and indirectly, affect each other. On the other hand, a preliminary study of Webometric indicators shows that some Search Engine Optimization (SEO) indicators can affect Webometric ranks. The purpose of this research is to show how far the SEO metrics can affect the website rank of the university. To do this, after extracting 38 points of the significant SEO metrics of the extracted universities using various tools, data analysis was conducted along with applying association rules on the data. The results of the research show that some of the SEO metrics, such as the number of backlinks, Alexa Rank, and Page Rank have a direct and significant impact on the website rank of universities, and in this regard, interesting rules have been extracted.
