论文标题
阻碍趋势：管理对博客吸引力的管理影响
Bucking the Trend: An Agentive Perspective of Managerial Influence on Blogs Attractiveness
论文作者
论文摘要
博客管理是工作数字化的核心。但是，现有的理论倾向于关注环境影响，而不是对博客吸引力的管理控制。这项研究通过使用博客的内容来定位和利用博客圈的结构网络位置，对博客作者所采取的自适应行为进行了代理说明。我们整理了165位博客的个人特征，他们在博客上进行了有关经济学的博客，然后分析了他们维护博客内容的方式。我们使用网络分析和单逻辑回归来测试我们的模型预测。我们的发现表明，与较差的博客相反，他们注意同行内容的博客作者，以维持网络职位的一种手段，吸引了他们的博客流量较高。这种代理观点提供了有关如何在博客管理中逆转节点偏好的实用见解。我们通过讨论对理论和未来研究的贡献来结束论文。
Blog management is central to the digitalization of work. However, existing theories tend to focus on environmental influence rather than managerial control of a blogs attractiveness at a microlevel. This study provides an agentive account of the adaptive behaviours exerted by the bloggers through the ways they use contents of their blogs to locate and harness their structural network positions of a blogosphere. We collated individual characteristics of 165 bloggers who blogged about economics, and then analysed the ways they maintained the contents of their blogs. We used network analysis and monomial logistic regression to test our model predictions. Our findings show that in contrast to less attractive blogs, bloggers who are mindful of their peers contents as a means of maintaining network positions attract a significantly higher level of traffic to their blogs. This agentive perspective offers practical insights into how nodal preferences can be reversed in blog management. We conclude the paper by discussing contributions to theory and future research.
