论文标题
我致电BS:众筹活动中的欺诈检测
I call BS: Fraud Detection in Crowdfunding Campaigns
论文作者
论文摘要
在过去的几年中,向基于慈善机构的众筹环境捐款一直在增加。毫不奇怪,此类平台中的欺骗和欺诈也有所增加,但尚未进行彻底研究以了解哪些特征可以暴露这种行为并允许其自动检测和阻塞。确实,众筹平台是唯一对每种服务中启动的广告系列进行监督的平台。但是,他们没有适当地激励用户之间的欺诈行为和他们发起的广告系列:一方面,平台的收入与执行的交易数量直接成正比(因为该平台每笔捐赠的固定金额);另一方面,如果平台在欺诈方面是透明的,则可能阻止潜在的捐助者参加。 在本文中,我们迈出了研究众筹活动中欺诈行为的第一步。我们分析从不同众筹平台收集的数据,并将700个广告系列视为欺诈。我们计算各种基于文本和图像的功能,并研究其分布以及它们如何与竞选欺诈相关联。使用这些属性,我们构建了机器学习分类器,并表明可以自动对这种欺诈行为自动分类,最高准确性90.14%和96.01%的AUC,仅使用广告系列的说明中可用的功能(即,没有用户或金钱活动)可用的功能,使我们的方法适用于用户运营的实时操作。
Donations to charity-based crowdfunding environments have been on the rise in the last few years. Unsurprisingly, deception and fraud in such platforms have also increased, but have not been thoroughly studied to understand what characteristics can expose such behavior and allow its automatic detection and blocking. Indeed, crowdfunding platforms are the only ones typically performing oversight for the campaigns launched in each service. However, they are not properly incentivized to combat fraud among users and the campaigns they launch: on the one hand, a platform's revenue is directly proportional to the number of transactions performed (since the platform charges a fixed amount per donation); on the other hand, if a platform is transparent with respect to how much fraud it has, it may discourage potential donors from participating. In this paper, we take the first step in studying fraud in crowdfunding campaigns. We analyze data collected from different crowdfunding platforms, and annotate 700 campaigns as fraud or not. We compute various textual and image-based features and study their distributions and how they associate with campaign fraud. Using these attributes, we build machine learning classifiers, and show that it is possible to automatically classify such fraudulent behavior with up to 90.14% accuracy and 96.01% AUC, only using features available from the campaign's description at the moment of publication (i.e., with no user or money activity), making our method applicable for real-time operation on a user browser.