论文标题
创造经验价值以建立高等教育的学生满意度
Creating Experience value to build student satisfaction in higher education
论文作者
论文摘要
学生收到的高等教育产品或服务是体验价值。这项研究的目的是如何创建学生体验的价值，以便出现学生满意度。现在，高等教育应该通过与学生和校友建立牢固的联系来关注学生。这项研究是通过调查确认方法进行的。该调查是在印度尼西亚南部苏门答腊省的32所大学进行的，总共有357名学生。使用结构方程建模（SEM）分析对所使用的采样技术进行了随机采样和数据分析。结果表明，HE中的经验价值是通过HE中的增加而形成的，在HE中，学生直接参与了各种校园活动。高共同创造表明，学生对他的依恋更加强烈，并且学生体验的价值更高。共同创造不会直接影响学生满意度，但确实会间接影响经验价值。如果经验的价值较高，那么学生满意度也将更高。
Higher education products or services received by students are experiential values. The purpose of this study is how to create the values of student experience so that student satisfaction arises. Higher education should now focus on students by creating strong ties with students and alumni. This research was conducted with a survey confirmatory approach. The survey was conducted at 32 universities in South Sumatra Province, Indonesia with a total sample of 357 students. The sampling technique used was stratified random sampling and data analysis using structural equation modeling (SEM) analysis. The results showed that the values of experience in HE were formed through increased cocreation in HE, where students were directly involved in various campus activities. High co-creation shows that there is a stronger attachment of students to HE and a higher value of student experience. Co-creation does not directly affect student satisfaction, but it does indirectly affect experience value. If the value of experience is higher, student satisfaction will also be higher.
