论文标题
在预测性能指标的预测中，梯度提高应用，以测量快速消费品的促销效率
Gradient Boosting Application in Forecasting of Performance Indicators Values for Measuring the Efficiency of Promotions in FMCG Retail
论文作者
论文摘要
在本文中，提高了预测促进效率的问题。作者使用梯度提升方法为此任务提出了一种新方法。引入六个绩效指标以捕获促销效果。对于他们每个人，在预定义的产品组中，训练了模型。提供了使用这些模型进行预测和优化促销效率的描述。还描述了数据制备和超参数调整过程。对来自一家大型杂货公司的三组产品进行了实验。
In the paper, a problem of forecasting promotion efficiency is raised. The authors propose a new approach, using the gradient boosting method for this task. Six performance indicators are introduced to capture the promotion effect. For each of them, within predefined groups of products, a model was trained. A description of using these models for forecasting and optimising promotion efficiency is provided. Data preparation and hyperparameters tuning processes are also described. The experiments were performed for three groups of products from a large grocery company.
