论文标题
审查引导的电子商务中有用的答案识别
Review-guided Helpful Answer Identification in E-commerce
论文作者
论文摘要
特定于产品的社区问答平台可以极大地帮助解决潜在客户的关注。但是,此类平台上提供的用户提供的答案通常在其质量方面差异很大。社区的乐趣投票可以表明答案的整体质量,但他们经常缺少。准确地预测答案对给定问题的有益性并因此确定有用的答案已成为苛刻的需求。由于答案的有益性取决于多种观点,而不仅仅是在典型的QA任务中调查的主题相关性,因此常见的答案选择算法不足以解决此任务。在本文中,我们提出了回答的答案有助于预测(RAHP)模型,该模型不仅考虑了质量检查对之间的相互作用,而且还调查了回答与人群之间所反映在评论中的意见之间的意见相干性,这是确定有用答案的另一个重要因素。此外,我们解决了确定意见连贯性作为语言推理问题的任务,并探讨了培训前策略的利用,以转移从专门设计的训练有素的网络中获得的文本推理知识。对七个产品类别的现实数据进行了广泛的实验表明,我们提出的模型在预测任务上实现了卓越的性能。
Product-specific community question answering platforms can greatly help address the concerns of potential customers. However, the user-provided answers on such platforms often vary a lot in their qualities. Helpfulness votes from the community can indicate the overall quality of the answer, but they are often missing. Accurately predicting the helpfulness of an answer to a given question and thus identifying helpful answers is becoming a demanding need. Since the helpfulness of an answer depends on multiple perspectives instead of only topical relevance investigated in typical QA tasks, common answer selection algorithms are insufficient for tackling this task. In this paper, we propose the Review-guided Answer Helpfulness Prediction (RAHP) model that not only considers the interactions between QA pairs but also investigates the opinion coherence between the answer and crowds' opinions reflected in the reviews, which is another important factor to identify helpful answers. Moreover, we tackle the task of determining opinion coherence as a language inference problem and explore the utilization of pre-training strategy to transfer the textual inference knowledge obtained from a specifically designed trained network. Extensive experiments conducted on real-world data across seven product categories show that our proposed model achieves superior performance on the prediction task.