学术文献库

Data is being produced in larger quantities than ever before in human history. It's only natural to expect a rise in demand for technology that aids humans in sifting through and analyzing this inexhaustible supply of information. This need exists in the market research industry, where large amounts of consumer research data is collected through video recordings. At present, the standard method for analyzing video data is human labor. Market researchers manually review the vast majority of consumer research video in order to identify relevant portions - highlights. The industry state of the art turnaround ratio is 2.2 - for every hour of video content 2.2 hours of manpower are required. In this study we present a novel approach for NLP-based highlight identification and extraction based on a supervised learning model that aides market researchers in sifting through their data. Our approach hinges on a manually curated user-generated highlight clips constructed from long and short-form video data. The problem is best suited for an NLP approach due to the availability of video transcription. We evaluate multiple classes of models, from gradient boosting to recurrent neural networks, comparing their performance in extraction and identification of highlights. The best performing models are then evaluated using four sampling methods designed to analyze documents much larger than the maximum input length of the classifiers. We report very high performances for the standalone classifiers, ROC AUC scores in the range 0.93-0.94, but observe a significant drop in effectiveness when evaluated on large documents. Based on our results we suggest combinations of models/sampling algorithms for various use cases.